Prepare to enter a dynamic world where creativity meets data. The Bachelor of Business Administration in Digital Marketing with a specialization in Business Analytics at Mody Institute of Science and Technology helps you turn ideas into action and gain meaningful business insights.
Digital Marketing with Specialisation in Business Analytics BA/B.Sc Programme at Mody Institute Of Science And Technology is more than a programme. It's an incredible experience that allows you to turn your concepts into reality using analytical tools and strategies. The creativity in you will be transformed into successful marketing campaigns, with analytical support from the practical knowledge that you gain. Instead of learning only theories, you get to develop a mindset, sharpen your decision-making skills, and develop your own way of dealing with business problems.
Each student who goes through this process emerges as a clear-headed, optimistic individual willing to embrace the corporate world.
Academic Excellence
Schools
Staff Members
Alumni Worldwide
Acre Campus
Highest CTC
A comprehensive degree program designed to build creative, analytical, and strategic expertise in digital marketing, business analytics, and data-driven decision-making.
Fundamentals of Digital Marketing
Digital Marketing Lab
Fundamentals of Programming (Python Basics)
Programming Lab
Introduction to Business Analytics
Business Analytics Lab
Principles of Marketing & Consumer Behaviour
Marketing Research Lab
Social Media Marketing
Social Media Lab
Search Engine Optimization & SEM
SEO Lab
Branding & Digital Advertising
Advertising Lab
Content Marketing Strategies
Content Creation Lab
E-Commerce & Web Analytics
Web Analytics Lab
Influencer Marketing & Affiliate Strategies
Influencer Marketing Lab
Mobile Marketing & App Analytics
App Analytics Lab
Media Ethics, Law & Governance
Strategy Lab
Advanced Multimedia Marketing & VFX for Ads
Multimedia Marketing Lab
Integrated Marketing Communication (IMC)
IMC Lab
Media Planning & Buying
Media Planning Lab
Post-production & Editing for Marketing
Editing Lab
Crisis Management & Digital PR
HONs Degree
Generative AI in Marketing & Business
AI Marketing Lab
Data-driven Marketing & Sentiment Analysis
Analytics Lab
Campaign Design & AI Narratives
Campaign Lab
Research Track - Dissertation on AI in Marketing
Industrial Track- Capstone Project – Phase II
Industrial Track - Industrial Internship
Take the next step towards a future in digital marketing and business analytics with our 4-year full-time programme.
A vibrant, state-of-the-art campus
Rich learning resources
Multi-cuisine dining
Hands-on learning labs
Take the first step towards an exciting career in digital marketing and business analytics. Learn industry-relevant skills, work on real campaigns, and build a future full of opportunities in the data-driven business world.
I have spent five unforgettable years at School of Business—the years filled with lifelong friendships, inspiring mentors, invaluable lessons, and cherished memories. I remain deeply grateful to SOB for nurturing, guiding, and shaping me throughout my formative college journey.
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"The School of Business is a wonderful place to live, explore and acquire new skills. The mentors are immensely supportive and inspiring, fostering confidence and resilience that empower me to be tenacious and self-assured in every professional endeavor."
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"My journey at the School of Business has been truly transformative, shaping me into a future leader through innovative learning, strong ethical grounding, and meaningful real-world exposure. It has empowered me to think strategically, act responsibly, and create lasting impact in an ever-evolving global business landscape."
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"My time at Mody Institute Of Science And Technology, then known as MITS, was a journey of self-discovery, collaboration, and resilience. The programme strengthened my critical thinking and leadership skills, fostered lifelong friendships, and instilled values I proudly carry forward while wishing future MBA cohorts continued growth and success."
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"My time at Mody Institute Of Science And Technology, then known as MITS, was a journey of self-discovery, collaboration, and resilience. The programme strengthened my critical thinking and leadership skills, fostered lifelong friendships, and instilled values I proudly carry forward while wishing future MBA cohorts continued growth and success."
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